The Facebook page has photos of what Josh is raising awareness for. He also explains his reasoning for choosing Facebook as his platform, explaining that he done primary research and also look at secondary research. On his Facebook page he also identifies his target audience.
His radio advertisement is simple and gets straight to the point. He advertises his Facebook in the radio advert and also explains who his target audience is for the club.
Showing posts with label unit 6. Show all posts
Showing posts with label unit 6. Show all posts
Tuesday, 12 June 2018
Monday, 14 May 2018
Learning Aim D - Evaluation Assignment
In order to advertise Ashbrooke Sports Club, i used two media platforms; i created a Facebook page and a radio advertisement.
I created a Facebook page in order to publicize Ashbrooke Sports Club to local people, and I informed the audience of the multiple uses of the club, including the fact that their were job opportunities e.g working as a barman / barmaid, if you weren't interested in playing in part of Ashbrooke's rugby or cricket teams. I decided to the sports club of Facebook as it is a very popular form of social media, if not the most popular. As shown on multiple websites, including https://social-media.co.uk/list-popular-social-networking-websites ,https://www.statista.com/statistics/280295/market-share-held-by-the-leading-social-networks-in-the-united-kingdom-uk/ and http://uk.businessinsider.com/facebook-dominates-most-popular-social-media-apps-chart-2017-7.
The radio advertisement i have created gets straight to the point of what i am aiming to achieve during this campaign, it advertises Ashbrooke sports club. At the very beginning, i advertise how successful one of the sports teams have been, which is rugby, what Ashbrooke is mostly known for by local people. I also use persuasive language and say how you could have a role to play at almost any age in the sports club, whether that be playing, working or supporting. At the end, as there is so much more to know about the club, I informed my target audience of where they can find out more by stating the official website and Facebook page of Ashbrooke.
In the audience feedback i received, i found out that it was "clear what my campaign was" and that i was raising awareness of Ashbrooke Sports Club. I also found out that my target audience is clear and obvious. As for my radio advertisement, it "is simple and gets straight to the point". The target audience is also obvious and it is good that i have mentioned the official Facebook page and website of Ashbrooke Sports Club.
I decided to release my Facebook page and radio advertisement to my target audience of locals of Sunderland. This is because Facebook, on several websites, is the most poplar used social media site. I chose the radio advertisement also as it can be advertised on local radio stations such as Sun FM and Capital North East. The two are linked together as they are both about Ashbrooke Sports Club and raising awareness of it by offering opportunities to work in the club or play for either of the sports teams. I mentioned the rugby team more as that is what Ashbrooke Sports Club is known most for. The release of the social media page and radio advertisement will occur roughly at the end of June or beginning of July, as that is when pre-season training starts for the rugby teams, and when the club will become most busy, both at the bar and in Diego's Italian Restaurant.
I created a Facebook page in order to publicize Ashbrooke Sports Club to local people, and I informed the audience of the multiple uses of the club, including the fact that their were job opportunities e.g working as a barman / barmaid, if you weren't interested in playing in part of Ashbrooke's rugby or cricket teams. I decided to the sports club of Facebook as it is a very popular form of social media, if not the most popular. As shown on multiple websites, including https://social-media.co.uk/list-popular-social-networking-websites ,https://www.statista.com/statistics/280295/market-share-held-by-the-leading-social-networks-in-the-united-kingdom-uk/ and http://uk.businessinsider.com/facebook-dominates-most-popular-social-media-apps-chart-2017-7.
The radio advertisement i have created gets straight to the point of what i am aiming to achieve during this campaign, it advertises Ashbrooke sports club. At the very beginning, i advertise how successful one of the sports teams have been, which is rugby, what Ashbrooke is mostly known for by local people. I also use persuasive language and say how you could have a role to play at almost any age in the sports club, whether that be playing, working or supporting. At the end, as there is so much more to know about the club, I informed my target audience of where they can find out more by stating the official website and Facebook page of Ashbrooke.
In the audience feedback i received, i found out that it was "clear what my campaign was" and that i was raising awareness of Ashbrooke Sports Club. I also found out that my target audience is clear and obvious. As for my radio advertisement, it "is simple and gets straight to the point". The target audience is also obvious and it is good that i have mentioned the official Facebook page and website of Ashbrooke Sports Club.
I decided to release my Facebook page and radio advertisement to my target audience of locals of Sunderland. This is because Facebook, on several websites, is the most poplar used social media site. I chose the radio advertisement also as it can be advertised on local radio stations such as Sun FM and Capital North East. The two are linked together as they are both about Ashbrooke Sports Club and raising awareness of it by offering opportunities to work in the club or play for either of the sports teams. I mentioned the rugby team more as that is what Ashbrooke Sports Club is known most for. The release of the social media page and radio advertisement will occur roughly at the end of June or beginning of July, as that is when pre-season training starts for the rugby teams, and when the club will become most busy, both at the bar and in Diego's Italian Restaurant.
Wednesday, 25 April 2018
Learning Aim C - Social media platform
The social media platform I have chosen to use to advertise Ashbrooke Rugby & Cricket club is facebook. This is because I carried out a survey, as my primary research, to find out what the most popular platforms of social media are used by people in my college class and out of several platforms, twitter and Facebook were the most popular. I chose Facebook as i know how to use Facebook and twitter confuses me. As well as this, as my secondary research, i viewed several websites to see what the most popular social media platform was in the United Kingdom, and on several websites, including https://social-media.co.uk/list-popular-social-networking-websites ,https://www.statista.com/statistics/280295/market-share-held-by-the-leading-social-networks-in-the-united-kingdom-uk/ and http://uk.businessinsider.com/facebook-dominates-most-popular-social-media-apps-chart-2017-7, Facebook was the most popular.
Facebook: https://www.facebook.com/ashbrookesc/
Ashbrooke Sports Club
ashbrookercc@live.co.uk
HL1
Facebook: https://www.facebook.com/ashbrookesc/
Ashbrooke Sports Club
ashbrookercc@live.co.uk
HL1
Tuesday, 24 April 2018
Learning Aim C - Radio advertisement
- Ashbroke rugby and cricket club
- Rugby ages from u7's to u18's, then onto senior rugby
- Get involved in the greatest sport and share the clubs passion that focusses on enjoyment, teamwork, respect and discipline
- websites and Facebook page
- www.facebook.com/AshbrookeSports/
- www.ashbrookesports.org
The The beautiful area of Ashbrooke, well known across the city of Sunderland, has more to offer than
Home to the county plate winners for the 2017/18 season Sunderland Rugby Football Club, Ashbrooke sports club has more to offer than just the beautiful game. As well as having rugby teams from the age of 7 upwards, the club also has a cricket club. If sports isn't your thing, why not get yourself involved in the club by working in the bar or Diego's incredible Italian restaurant. To find out more, please visit www.ashbrookesports.org, or the clubs Facebook page www.facebook.com/AshbrookeSports.
The radio advertisement i have created gets straight to the point of what i am aiming to achieve during this campaign, it advertises Ashbrooke sports club. At the very beginning, i advertise how successful one of the sports teams have been, which is rugby, what Ashbrooke is mostly known for by local people. I also use persuasive language and say how you could have a role to play at almost any age in the sports club, whether that be playing, working or supporting. At the end, as there is so much more to know about the club, I informed my target audience of where they can find out more by stating the official website and Facebook page of Ashbrooke.
Radio advertisement: https://vocaroo.com/i/s1M3n9OBrqjf
https://vocaroo.com/i/s1M3n9OBrqjf
- Rugby ages from u7's to u18's, then onto senior rugby
- Get involved in the greatest sport and share the clubs passion that focusses on enjoyment, teamwork, respect and discipline
- websites and Facebook page
- www.facebook.com/AshbrookeSports/
- www.ashbrookesports.org
The The beautiful area of Ashbrooke, well known across the city of Sunderland, has more to offer than
Home to the county plate winners for the 2017/18 season Sunderland Rugby Football Club, Ashbrooke sports club has more to offer than just the beautiful game. As well as having rugby teams from the age of 7 upwards, the club also has a cricket club. If sports isn't your thing, why not get yourself involved in the club by working in the bar or Diego's incredible Italian restaurant. To find out more, please visit www.ashbrookesports.org, or the clubs Facebook page www.facebook.com/AshbrookeSports.
The radio advertisement i have created gets straight to the point of what i am aiming to achieve during this campaign, it advertises Ashbrooke sports club. At the very beginning, i advertise how successful one of the sports teams have been, which is rugby, what Ashbrooke is mostly known for by local people. I also use persuasive language and say how you could have a role to play at almost any age in the sports club, whether that be playing, working or supporting. At the end, as there is so much more to know about the club, I informed my target audience of where they can find out more by stating the official website and Facebook page of Ashbrooke.
Radio advertisement: https://vocaroo.com/i/s1M3n9OBrqjf
https://vocaroo.com/i/s1M3n9OBrqjf
Tuesday, 6 March 2018
Learning Aim B - Task 2
I will be promoting the rugby club i play for, Sunderland Rugby Football Club. I will be looking to promote the club for potential players, new supporters and maybe even how you can work in Ashbrooke Sports Club, where my rugby club is based. I will promote my rugby club on a social media platform, wether that be instagram, Facebook, twitter or any other platform. I will also advertise the club by producing a radio advertisement that can be played on local radio stations such as Sun FM and Capital North East. I feel that this is one of the best ways to advertise as thousands of people across the north east drive and listen to the radio whilst doing so, and the two most popular radio stations in the north east are Sun FM and Capital North East. I would aim to start my campaign just before the rugby season starts again, which is mid September, as this is when the sports club is its busiest, and is all throughout the rugby campaign.
My target audience for the advertisement of my rugby club will be anyone looking to play for the club, work in Ashbrooke Sports Club, and people who may want to come down and support a local rugby team every other Sunday. The age groups of teams start from u7's up to u18's, as well as having 1st, 2nd and 3rd development sides. People who wish to support the teams can look through the social media platforms to find out where and when the teams will be playing. Those who wish to work at Ashbrooke Sports Club can either apply for a job in the bar or at Diego's Italian restaurant, which is located within the premises of the club.
In order to learn the level of knowledge and understanding of Sunderland RFC, i could make a server and distribute it on a platform, specifically for people of Sunderland e.g a Sunderland Council page.
To find out how my audience consumes media, i can collect results of what social platforms people in the local area uses. I could so this by creating a tally chart, making a survey or interviewing a number of people.
My target audience will be able to engage with my Rugby club by either supporting, playing for or working in Ashbrooke Sports Club.
Here is the survey i have made in order to find out whether local people are aware of a rugby club or not in their city, aware of Ashbrooke sports club, and to find out what is the most popular social media platform.
My target audience for the advertisement of my rugby club will be anyone looking to play for the club, work in Ashbrooke Sports Club, and people who may want to come down and support a local rugby team every other Sunday. The age groups of teams start from u7's up to u18's, as well as having 1st, 2nd and 3rd development sides. People who wish to support the teams can look through the social media platforms to find out where and when the teams will be playing. Those who wish to work at Ashbrooke Sports Club can either apply for a job in the bar or at Diego's Italian restaurant, which is located within the premises of the club.
In order to learn the level of knowledge and understanding of Sunderland RFC, i could make a server and distribute it on a platform, specifically for people of Sunderland e.g a Sunderland Council page.
To find out how my audience consumes media, i can collect results of what social platforms people in the local area uses. I could so this by creating a tally chart, making a survey or interviewing a number of people.
My target audience will be able to engage with my Rugby club by either supporting, playing for or working in Ashbrooke Sports Club.
Here is the survey i have made in order to find out whether local people are aware of a rugby club or not in their city, aware of Ashbrooke sports club, and to find out what is the most popular social media platform.
As for my radio advertisement, i have created a script which i will read off. I created a script so that i could get across all of the important information about Ashbrooke Sports Club and be able to persuade my target audience visit the official website and/or Facebook page for the club. Here is the script:
Home to the county plate winners for the 2017/18 season Sunderland Rugby Football Club, Ashbrooke sports club has more to offer than just the beautiful game. As well as having rugby teams from the age of 7 upwards, the club also has a cricket club. If sports isn't your thing, why not get yourself involved in the club by working in the bar or Diego's incredible Italian restaurant. To find out more, please visit www.ashbrookesports.org, or the clubs Facebook page www.facebook.com/AshbrookeSports.
I had to screenshot the images I used for my profile picture and cover picture, and then crop and resize them, for my Facebook page. https://www.livingnorth.com/northeast/people-places/lords-north and http://www.ashbrookesports.org/sports-bar/4575423821 is where i got the pictures from.
I asked a friend on his thoughts on my radio advertisement and social media platform. Here is his feedback;
The Facebook page has photos of what Josh is raising awareness for. He also explains his reasoning for choosing Facebook as his platform, explaining that he done primary research and also look at secondary research. On his Facebook page he also identifies his target audience. His radio advertisement is simple and gets straight to the point. He advertises his Facebook in the radio advert and also explains who his target audience is for the club.
Due to the feedback I received, I will proceed with the ideas I have for both the Facebook page and radio advertisement.
Tuesday, 30 January 2018
Learning Aim A - Research of media campaigns
Donald Trump
Social Media Platforms - Facebook, Twitter, Instagram
Donald Trump is a very well known American, which is made obvious due to the amount of followers he has on his social media platforms. As shown, over 23 million people have liked his Facebook page, with over 24 million people following him on it. During his run for presidentcy, Donald Trump was able to broadcast his campaign to millions of people world wide, not only in america, due to his major social media platforms: Facebook, Twitter, and Instagram.
The campaign Donald Trump was running was to become the President of the United States of America. In order to improve his chances in becoming the president, he had to persuade people of America to vote for him by informing them of all the positive influences he will have on the country. In order to reach out to as many americans as possible, he used multiple media platforms which included Facebook, Instagram and twitter. As well as this, he completed several speeches in several cities throughout America, persuading people to vote for him. His campaign started years in advance of the president election, meaning he was able to provide information consistently for a very long period of time, meaning he was always in the midst of the American people. He runs his own social media accounts, meaning he could inform the americans of what he wanted to, the way he wanted to. Before running for president, he was already a well known businessman and has a net worth of an estimated 3.1 billion US dollars.
'Make America great again!' or 'MAGA' was what president Trump stood by during his campaign, and the quote was imprinted in everyones head, due to it being all over the world and wherever you looked due to his social media platforms. It was and still is a very successful punchline and abbreviation that was easy for citizens not only of america, but all over the world to remember, even if they didn't want to. As shown above, Donald Trump has his own website, and on it has a shop where people can purchase merchandise with his phrase on all over the world, not only America.
The color red is visible wherever you look, as long as it has something to do with Donald Trump, as that is the party color. The color is very obvious and bold to the human eye, and is used on his website, merchandise, posters et cetera. The bold fonts used in his websites, social media pages, magazines et cetera signifies his authority and makes his campaign stand out to the citizens of America, his target audience.
Social Media Platforms - Facebook, Twitter, Instagram
Donald Trump is a very well known American, which is made obvious due to the amount of followers he has on his social media platforms. As shown, over 23 million people have liked his Facebook page, with over 24 million people following him on it. During his run for presidentcy, Donald Trump was able to broadcast his campaign to millions of people world wide, not only in america, due to his major social media platforms: Facebook, Twitter, and Instagram.
The campaign Donald Trump was running was to become the President of the United States of America. In order to improve his chances in becoming the president, he had to persuade people of America to vote for him by informing them of all the positive influences he will have on the country. In order to reach out to as many americans as possible, he used multiple media platforms which included Facebook, Instagram and twitter. As well as this, he completed several speeches in several cities throughout America, persuading people to vote for him. His campaign started years in advance of the president election, meaning he was able to provide information consistently for a very long period of time, meaning he was always in the midst of the American people. He runs his own social media accounts, meaning he could inform the americans of what he wanted to, the way he wanted to. Before running for president, he was already a well known businessman and has a net worth of an estimated 3.1 billion US dollars.
'Make America great again!' or 'MAGA' was what president Trump stood by during his campaign, and the quote was imprinted in everyones head, due to it being all over the world and wherever you looked due to his social media platforms. It was and still is a very successful punchline and abbreviation that was easy for citizens not only of america, but all over the world to remember, even if they didn't want to. As shown above, Donald Trump has his own website, and on it has a shop where people can purchase merchandise with his phrase on all over the world, not only America.
The color red is visible wherever you look, as long as it has something to do with Donald Trump, as that is the party color. The color is very obvious and bold to the human eye, and is used on his website, merchandise, posters et cetera. The bold fonts used in his websites, social media pages, magazines et cetera signifies his authority and makes his campaign stand out to the citizens of America, his target audience.
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