to do

b

source images
explain how prepared

c

flat plans front cover , dps
final fc , dps
evaluation

Link to my movie

https://youtu.be/5pRWf1xiJ3E

What is being made right now

Acts of God

Released:

Type of film: Features

Director: Joe Stephenson

Stereotypical representations

Stuart Hall

-Said that representation is the production of meaning through language (spoken or visual)

-Suggested reality is mediated through language

-reality -> media machine (language) -> 'reality'

-Means the truth is filtered through perspective of person making the media



By these newspaper front covers, the producer makes their opinion obvious to their readers.

Richard Dyer

-Wrote in 'The Role of Stereotypes" about how the complexity and diversity of a group or individual is reduced to a few limited characteristics.
-Steryotypes exaggerate difference, which may create conflict between groups
-The media may not invent stereotypes, but do enforce them
-Steryotyping is a way of imposing order on diversity by oversimplifying traits
Stereotypes are a way of quickly conveying information about a character
Seeing certain assumptions may help construct audience perspective of them
-Identities can be constructed and communicated via stereotypes
-Those with power stereotype the less powerful

Laura Mulvey

-Argued that the audience (male or female) view women from the vantage point of a heterosexual man
-This is called Male Gaze
-It suggests that females are objectified in the media and are there for the viewing pleasure of the camera


Audience Positioning: Key Terms

Voyeurism - gratification from observing others when they are not aware
Scopophillia - deriving sexual pleasure from looking
Fetishism - Dehumanizing an object and transforming into something satisfying
Exhibitionism -Welcoming and encouraging an objectifying gaze
Narcissism -

Audience Coding - Roland Barthes

-Said texts were either open or closed
-He said none were fully one or the other, however some texts attempt to restrict their meaning more than others
-Some texts encourage polysemy (multiple meanings) and are open texts
-Some texts discourage polysemy and are closed texts

Open texts - poetry, experimental / independent film, abstract art, music lyrics
Closed texts - Instructions, recipe books, TV commercials, advertisements, leaflets

Camera shot list

Learning Aim B - Task 2

    I will be promoting the rugby club i play for, Sunderland Rugby Football Club. I will be looking to promote the club for potential players, new supporters and maybe even how you can work in Ashbrooke Sports Club, where my rugby club is based. I will promote my rugby club on a social media platform, wether that be instagram, Facebook, twitter or any other platform. I will also advertise the club by producing a radio advertisement that can be played on local radio stations such as Sun FM and Capital North East. I feel that this is one of the best ways to advertise as thousands of people across the north east drive and listen to the radio whilst doing so, and the two most popular radio stations in the north east are Sun FM and Capital North East. I would aim to start my campaign just before the rugby season starts again, which is mid September, as this is when the sports club is its busiest, and is all throughout the rugby campaign.
    My target audience for the advertisement of my rugby club will be anyone looking to play for the club, work in Ashbrooke Sports Club, and people who may want to come down and support a local rugby team every other Sunday. The age groups of teams start from u7's up to u18's, as well as having 1st, 2nd and 3rd development sides. People who wish to support the teams can look through the social media platforms to find out where and when the teams will be playing. Those who wish to work at Ashbrooke Sports Club can either apply for a job in the bar or at Diego's Italian restaurant, which is located within the premises of the club.
    In order to learn the level of knowledge and understanding of Sunderland RFC, i could make a server and distribute it on a platform, specifically for people of Sunderland e.g a Sunderland Council page.
    To find out how my audience consumes media, i can collect results of what social platforms people in the local area uses. I could so this by creating a tally chart, making a survey or interviewing a number of people.
    My target audience will be able to engage with my Rugby club by either supporting, playing for or working in Ashbrooke Sports Club.
    Here is the survey i have made in order to find out whether local people are aware of a rugby club or not in their city, aware of Ashbrooke sports club, and to find out what is the most popular social media platform.

As for my radio advertisement, i have created a script which i will read off. I created a script so that i could get across all of the important information about Ashbrooke Sports Club and be able to persuade my target audience visit the official website and/or Facebook page for the club. Here is the script:

Home to the county plate winners for the 2017/18 season Sunderland Rugby Football Club, Ashbrooke sports club has more to offer than just the beautiful game. As well as having rugby teams from the age of 7 upwards, the club also has a cricket club. If sports isn't your thing, why not get yourself involved in the club by working in the bar or Diego's incredible Italian restaurant. To find out more, please visit www.ashbrookesports.org, or the clubs Facebook page www.facebook.com/AshbrookeSports.

I had to screenshot the images I used for my profile picture and cover picture, and then crop and resize them, for my Facebook page. https://www.livingnorth.com/northeast/people-places/lords-north and http://www.ashbrookesports.org/sports-bar/4575423821 is where i got the pictures from. 

I asked a friend on his thoughts on my radio advertisement and social media platform. Here is his feedback; 

The Facebook page has photos of what Josh is raising awareness for. He also explains his reasoning for choosing Facebook as his platform, explaining that he done primary research and also look at secondary research. On his Facebook page he also identifies his target audience. His radio advertisement is simple and gets straight to the point. He advertises his Facebook in the radio advert and also explains who his target audience is for the club.

Due to the feedback I received, I will proceed with the ideas I have for both the Facebook page and radio advertisement.

First Assignment

Unit 10-BTEC Media Film Assignment (Josh Pool)

Task: An analysis of the narrative and stylistic codes and conventions of different film genres using detailed examples to illustrate points.

Action/Comedy Movies

    Props such as guns, high speed chases and people related to the law are stereotypical conventions of an action movie. An example of this is the film Bad Boys II, which stars Martin Lawrence and the very popular Will Smith. The later character alone would suggest comedy and action would be in the film, making comedy and action a convection like feature of Will Smith. Both Mike Lowrey (Will Smith) and Marcus Burnett (Martin Lawrence) are detectives that carry guns and are involved in high speed chases in the film.

    Another example of the conventions of an action/comedy film is 22 Jump Street. Jonah Hill is infamous for being a comedy actor, and he stars along with Channing Tatum in the film. When the audience notice Jonah, if they know him, it may be correct to presume it is an action/comedy film. In the film, the pair are undercover police officers who are sent to a college to find the supplier of a drug. In order to fit in, the pair go to both classes and parties with students they make friends with.

    An obvious comedy scene in the Action/Comedy movie of 22 Jump Street occurs roughly half way through the film, where roughly four and a half minutes are dedicated to the following morning of work after Jonah’s character Schmidt and his family, go out for a meal with his new girlfriend who he met at college, and her family, who turns out to be his Captains daughter. In the office, after Jenko, Channing’s character, realizes why there’s so much tension, he makes it fairly obvious to the rest of the office that his partner is dating the captain’s daughter, along with a thing or two they have done with each other. This scene in particular is ment to enforce the humor of the film to the audience, and reengage or even further engage them to the film.

    A major difference between the two Action/Comedy films is the settings in which they are set. 22 Jump Street may appeal more to an audience of those who go to college, as that is where it is mainly set, compared to Bad Boys II. Bad Boys II follows the two detectives all over Miami as they investigate the flow of ecstasy, therefore making the film involve the public much more than 22 Jump Street.

Sport Movies

    One of the main convections of a sports film is the rise from the bottom to the top of an athlete/ group of athletes. Examples of this include the movies The Karate Kid and The Waterboy. This convention of a sport movie is probably the maid one, which is the most obvious throughout the film.

    In The Karate kid, Daniel, played by Ralph Macchio, is bullied by other children his age after moving from Newark, New Jersey to Los Angeles, California. The maintenance man in their new apartment complex named Kesuke Miyagi, who teaches Daniel karate, in order to prove that he can’t be bullied anymore, by beating the main bully in a karate competition final.

    In a particular scene in The Karate Kid, Daniel reveals he is more than disappointed with moving away from Newark. Whilst smashing his elbow several times of a wall and grabbing his head, Daniel states “I hate this place! I hate this place! I want to go home!” Because of the words he uses along with the manner he does it in, it is obvious Daniel is very uncomfortable with the drastic change his life has taken as he still refers Newark to home. Furthermore, he makes his mother feel guilt by explaining everything seems perfect to her whilst he “hates this place”.

    In The Water Boy, camera angles emphasize that he, Adam Sandler, called Bobby Boucher in the film, a usually funny and entertaining character, is bullied and picked on by others in his school, including the school’s football team who he is the water boy for. This particular shot is both a head and shoulder shot, and an over the shoulder shot, which includes two characters, one being Adam Sandler and the other being one of the football players. The facial expression of the football player gives the opinion that he doesn’t like the waterboy, as well as thinking he’s weird, due to the stutter in his speech constantly. The image below is another example of how the water boy is bullied by the football team. To the left of the water boy, it is clear how much effort he puts into keeping the payers hydrated during the game by lining up several cups, as well as carrying a tank of water on his back with several cups, which in this scene, a plyer uses to spray water all over Adam.

    Another convention in sports films usually involves a rise from the bottom to the top, which happened in the karate kid also. In fairy tale fashion, the water boy was used by the coach as both an offense and defense player, playing in almost every position for the last game of the season, resulting in the team winning the Bourbon Bowl 27-30, with himself being named MVP, after arriving at the game, from the hospital, at half time with his team down 27-0.

Location Scouting sheet

The reason i performed a location scout is because i wanted to make sure i would have permission to film in Ashbrooke Sports Club, as that is where i play rugby.